Showing posts with label endhiran overseas. Show all posts
Showing posts with label endhiran overseas. Show all posts
Endhiran is directed by Shankar. The film has been made in Hindi called Robot and Tamil and Telugu called Endhiran. The film has received enormous success overseas with the film grossing Rs. 20 crores in the United States of America, Rs. 8 crores in the United Kingdom (Including Europe), Rs. 7 crores in the Middle East, Rs. 21 crores in South East Asia (including Malaysia and Singapore) and Rs. 5 crores in the rest of the world.
This film has been released by Ayngaran International, which is a 51% subsidiary of Eros International and is the pioneer in Tamil film distribution in theatrical and home video formats in the international market.
Ayngaran International CEO K Karunamoorthy commented, “We are pleased to announce the exceptional response to the Tamil and Telegu versions of the film-Endhiran, not just in India but across the world. The magnificent trio – Rajnikanth, Shankar and A.R. Rehman have hit the jackpot once again. We were very confident about the film breaking all box office records. The combined distribution strength of Ayngaran International and Eros International has enabled us to integrate the Tamil film industry by producing and releasing films very successfully on the global platform.”
Eros International Media Managing director Sunil Lulla said, “It gives me immense pride to announce the exceptional response received for the Tamil and Telugu versions of the film-Endhiran, which has been distributed through our own subsidiary Company, Ayngaran International. We are elated with the box office collections of the film across the globe and wish to contribute the success to the very talented team of Endhiran. We believe the extensive distribution power of Ayngaran International and Eros International has given us a competitive advantage and we will continue to strive to create greater success stories in the future.”
Aakrosh and Knock Out fared extremely poorly in International markets with only UAE showing some collection with $150,000 and $70,000 respectively. Aakrosh managed to gross $325,000 and Knock Out $125,000 from all the International markets.
Anjaani Anjaani is coming to the end of its run and is likely to finish with $2.60 million approx. The contributions being $725,000 from UK, $875,000 from North America. $600,000 from UAE and $400,000 from the rest of the world.
The Tamil film Endhiran is likely to be amongst the top five grossing Indian films in overseas markets. The film probably hit the $10 million mark, a feat which has only been achieved by My Name Is Khan, Three Idiots , Kabhi Alvida Na Kehna and Om Shanti Om. The film may emerge amongst the top five grossing films ever in Malaysia.
Speaking of USA, what has come as the bigger surprise is the film Endhiran/Robot may have set a new record for Indian films in USA box office by taking in over $2 million for a 3 day weekend. That beats even the US opening weekend mark set by Shahrukh Khan's My Name is Khan, which failed to impress much in India, but took a big number in USA atleast at around $1.9 million for a 3 day weekend opening. But Endhiran has taken a bigger opening with its core audience in India and beaten the likes of Shah Rukh Khan starrer MNIK overseas in US also. The irony is Shahrukh Khan was also in consideration for Robot before Rajnikanth decided to make it. If the film can sustain, it may even catch 3I's mark of $6.5 million in US.
Nonetheless now the question will be how long does Endhiran show legs and how long before a Bollywood film takes back the opening bonanza marks. As mentioned earlier, a very large percentage of Tamil Nadu, and to a lesser extent Andhra Pradesh expatriates have shown up for Rajnikanth's Endhiran. If a similar percentage of Hindi states citizenry showed up en masse behind a Hindi movie, the opening generated would be much much bigger than Endhiran. But this kind of intensity in middle India can not be generated by a Karan Johar type overseas pseudo-pop cinema like Anjaana Anjaani or on the other extreme, a Raavan (Abhishek Bachchan, Aishwarya Rai) type cultural inversion.
As for Ranbir Kapoor's Anjaana Anjani the film had a decent opening on Friday but the overseas set love story with Priyanka Chopra was losing steam by Sunday. It looks to have had about a 38-40 crore gross weekend.
