Showing posts with label Endhiran. Show all posts
Showing posts with label Endhiran. Show all posts
The Endhiran is not tiring yet. With records being broken on a regular basis right from the date of its announcement, the latest news may not be surprise at all. Endhiran finds itself among the Best 50 feature films released in 2010 in the Internet movie database (www.imdb.com). The list is based on the number of user votes for the movie. Seven Indian films feature in the Top 50 with others follow suit.
The rating, which is lead by Hollywood blockbuster Inception, has Bollywood movies Udaan (6), Love Sex aur Dhoka (15), Peepli Live (17) and Ishqiya (22) while Endhiran occupies the 39th place. Farhan Akhtar-starrer Karthik calling Karthik and Hrithik-starrer Guzaarish are at numbers 48 and 41 respectively. Interestingly, Endhiran is the only Tamil movie in the Top 50.
Endhiran is directed by Shankar. The film has been made in Hindi called Robot and Tamil and Telugu called Endhiran. The film has received enormous success overseas with the film grossing Rs. 20 crores in the United States of America, Rs. 8 crores in the United Kingdom (Including Europe), Rs. 7 crores in the Middle East, Rs. 21 crores in South East Asia (including Malaysia and Singapore) and Rs. 5 crores in the rest of the world.
This film has been released by Ayngaran International, which is a 51% subsidiary of Eros International and is the pioneer in Tamil film distribution in theatrical and home video formats in the international market.
Ayngaran International CEO K Karunamoorthy commented, “We are pleased to announce the exceptional response to the Tamil and Telegu versions of the film-Endhiran, not just in India but across the world. The magnificent trio – Rajnikanth, Shankar and A.R. Rehman have hit the jackpot once again. We were very confident about the film breaking all box office records. The combined distribution strength of Ayngaran International and Eros International has enabled us to integrate the Tamil film industry by producing and releasing films very successfully on the global platform.”
Eros International Media Managing director Sunil Lulla said, “It gives me immense pride to announce the exceptional response received for the Tamil and Telugu versions of the film-Endhiran, which has been distributed through our own subsidiary Company, Ayngaran International. We are elated with the box office collections of the film across the globe and wish to contribute the success to the very talented team of Endhiran. We believe the extensive distribution power of Ayngaran International and Eros International has given us a competitive advantage and we will continue to strive to create greater success stories in the future.”
Dream of all tamil cinema lovers to watch 80′s Rajini again in a Villain role was very much satisfied by Endhiran Chitti V2.0, but another long pending desire has beeen to watch the top two super stars of tamil industry Rajinikanth and Kamal Haasan together on screen? And the question of will they or will they not had indeed been lurking in the minds of all.
And now if sources are to be believed Yes, after nearly 30 years the two true icons of Tamil Cinema will be soon joining hands to share the screen under the James Cameron of tamil cinema( As stated by K balachander ) Shankar.
According to the latest buzz in the industry, the victorious duo Shankar and Kalanidhi Maran , riding high on the success of ‘Enthiran’ , are planning for a mighty magnum opus multistarrer with the ‘Super Star’ Rajinikanth and ‘Universal Hero’ Kamal Haasan. And this time around Sun Pictures’ chief Kalanidhi Maran who has hit the jackpot already with 160 crores is now ready to splash a whopping 500 crore for this project looking at the collections of Endhiran.
The movie is said to be again a trilingual (Tamil,Telugu and Hindi).With Shankar heading as the capatain of the project , fans can relax and expect a treat on screen.
It is noteworthy here to mention Rajini and Kamal have worked together in their early days in 16 Vayathinile, Moondru Mudichu, Avargal, Ninaithale Inikkum, Thillu Mullu etc.
But Wonder if it would be Aishwarya or Asin chosen for this one . Well we won’t be surprised if we see both of them dazzling together.
More details on this huge project is awaited. Rajinikanth and Kamal Hassan’s combination – sounds thrilling… isn’t it? Mheeeyy
The Nehru Indoor Stadium in Chennai on last saturday was the venue to celebrate 40 years of the Directors’ Association. The event was graced with almost all the tamil directors presence, and dance performances from Anaha,sameera Reddy and Charmi. The Surprise dancers of the evening were Roja and Devayani along with karthik and Radha.
The entry of Isaignani Ilayaraja and Ilayathalapthy Vijay did lit up the mood of the evening, but it was Superstars entry which stole the loudest of the cheers at the stadium. Later the super star also turned out to be the star of the evening when director K Balachander called Rajinikanth up on stage to ‘interview’ him. The director said that these were questions that had been on his mind for a very long time. The excerpts from the interview:
What do you feel you have lost out on because of the fame cinema has given you?
I cannot be an ordinary man, move around like people do, go out eat in a restaurant or take a walk. I miss my private life. But Sivaji Rao, the simple man, is always awake inside me
Tamil cinema has elevated you to such great heights of Super star, what would you offer in return?
I will definitely do something that would make all of tamil people proud.
You have achieved so much in cinema. When can we expect a National Award?
(Laughs) That is not with me. It is up to you directors to give me roles that might fetch awards.
Why don’t you direct one movie ?
I dont know direction
Your favorite director
Mahendran (is this what is called is called as plain speaking)
How many movies have you acted in ?
154 films
Aarur Tamil Nadan alias Amutha Tamil Nadan, who is a deputy news editor with ‘Nakeeran’ , came to the police commissioner’s office with his advocates G Edwig and L Sivakumar and submitted the petition. “I had written a small novel ‘Jugiba’ in a magazine called ‘Iniya Udhayam’ , in 1996. My novel was repeated in ‘Dhik Dhik Dheepika’ magazine in 2007 with my permission . Director Shankar and producer Kalanithi Maran stole the raw story from my novel and added ingredients to the movie like songs, fights and graphics. Many of my friends and relatives informed me about the movie.I have sent a legal notice to director Shankar and producer Kalanithi Maran. As I did not get any response from them, I have now approached the city police commissioner,” the complainant told reporters.
“I have been in the literary field since my school days. CM M Karunanidhi and minister K Anbazhagan had endorsed my first book of poems in 1983. Later, I participated in many literary shows with Vairamuthu , Mu Metha and Abdul Rahman (Tamil poets). I was awarded the title ‘Kavimaamani’ ,” Tamil Nadan told TOI.
Shankar has tasted the success of his life after making his dream come true. Endhiran and Robot are raved and even Bollywood biggies were mesmerized by the imagination, creativity, visual effects, the ambition and the vision of the director. The whole of Bollywood film and media fraternity celebrated ‘Endhiran’ as the mother of all bollywood films and climaxes. Now, Shankar gets praise from people more valuable, some of the best industry stalwarts who were struck with awe by Shankar’s commitment, talent and imagination.
Shankar writes to his fans after long being busy in the shooting and the promotions. Here is the letter written by Director Shankar to all his fans followed by a letter written by K Balachander where he wholeheartedly praised Shankar with honest words and praise. The veteran director is truly impressed which is expressed through this letter by K Balachander to Shankar.
Hi Everybody,
‘Endhiran the robot’ film is in theatres now. I couldn’t be in touch with you guys for a long time since I was doing post production, release, theatre rounds and promotional activities till yesterday.
Thanks to everyone all over the world who enjoyed, supported and appreciated the film. Thanks to the press and all medias. I am very happy that the film is appreciated by the critics as well and was given 5 stars in many reviews and 4 – 5 in others. I am delighted with the box-office records south, north and all over the world.
Many stalwarts of the Indian film industry have congratulated me in person & over phone after watching the movie. It’s a wonderful feeling, Aamir Khan after watching the film invited me to his house, appreciated and discussed about the film till early morning with his wife Kiran and Director Rajkumar Hirani.
Hrithik Roshan called & shared his excitement after watching the film. Kamalhaasan congratulated by sending flowers to me with a beautiful message.
Kannada director & actor Upendra, Actor Prakasraj and lot of directors, actors and technicians called and conveyed their heartfull appreciation.
The most exciting appreciation came from Director K Balachander. He is one who is very successful more than 30 years as a film maker and he is my role model and my initial goal is to achieve atleast 15 years like him in this field. He sent me an appreciation letter which put me in an emotional high. I couldn’t control my tears after reading it. It made me humble & has given me the energy to work even harder. I am attaching his letter here with his permission.
Endhiran and its Telugu version Robot's combined gross in the overseas market is a whopping Rs 61 Crore (610 million) !
The film has collected Rs 61 Crore in the international market according to Eros International Media, which is distributing the Tamil and Telugu versions of the movie in the overseas markets through its subsidiary Ayngaran International.
The movie has grossed Rs 200 million in the United States of America, Rs 80 million in the United Kingdom (Including Europe), Rs 70 million in the Middle East, Rs 210 million in South East Asia (including Malaysia and Singapore) and Rs 50 million in other parts of the world.
A spokesperson of Eros International said: " Rajinikanth is a global phenomenon on par with Bollywood top guns. Enthiran has received a stupendous response and has seen a manifold success compared to the Rajinikanth starrer Sivaji."
Ayngaran International CEO K Karunamoorthy said, "We are pleased to announce the exceptional response to the Tamil and Telegu versions of the film-Endhiran, not just in India but across the world. The magnificent trio - Rajnikanth, Shankar and AR Rahman have hit the jackpot once again. The combined distribution strength of Ayngaran International and Eros International has enabled us to integrate the Tamil film industry by producing and releasing films very successfully on the global platform."
And, how! His film Robot (Endhiran) released with an unheard of 2,000 prints worldwide at a Rs 160-crore budget and made Rs 950 million in the opening weekend.
Remarks trade analyst Taran Adarsh, " Rajinikanth is the ultimate star of the masses. It's not as if he's unaware of his stardom but he's warm, friendly and down-to-earth when you meet him. His humility shines through and this is what his fans pick up on."
In the South, which is given to hero worshipping its stars, the actor's larger-than-life persona is comparable only to MG Ramachandran , with his good guy image transcending from reel to real life. Analyses Tamil film writer Gnani Sankaran, "When MGR and Sivaji Ganesan vacated the film scene in late Seventies, Kamal moulded himself after Sivaji, who played unusual roles. Rajini fashioned himself after MGR, playing the do-gooder, Superman hero, protector of women and family values." He adds, "Tamilians have always been involved with the personality cult, since the days of the freedom movement. The personality cult is vital both in politics and cinema for commercial success. Here, the two are married!"
While onscreen, the 'Boss' (Thalaivar) Rajinikanth can split a bullet into two to kill villains, in real life, stands a man who greets guests to his daughter's wedding personally, accompanied by his wife. He could be the elderly, balding, dhoticlad father-next-door. As filmmaker Ram Gopal Verma tweeted, "A star requires great looks, good height, versatile acting, six-pack body, etc. And if one has none of the above he will become superstar Rajini."
Chennai-based film historian Theodore Baskaran believes Tamilians are prone to hero worship, from religious icons to politicians and actors. He, however, doesn't approve of the hype over Rajinikanth. According to him, MGR was the biggest star ever, as his loyal fan base translated into a strong constituency of votes too. "Rajinikanth's fans love him for what he portrays on screen."
However, that doesn't stop fans from turning out at 4 am to catch the first show of Rajinikanth's film, bathing his cutouts with milk, even beer and cola. A fan said on his object of worship, "He is not like any other actor. His biggest movie is out today and he is a superstar, but I am sure he is sitting at home calmly, without even caring to shave his beard. Such is his simplicity."
When Robot released, tongue-incheek sms-es went out proclaiming, "Robot released today. Rajinikanth gave The Times of India four stars." But, for the actor, his simplicity remains his calling card. Starting life as a bus conductor in Bangalore, Rajnikanth, who was born Shivaji Rao Gaekwad, is the son of Maharashtrian parents. His friend of over 40 years, Raj Bahadur and bus driver of Bangalore's Srinagara to Majestick route, on which the actor was the bus conductor, recalled in an interview, "Shivaji is compassionate and helpful. I have seen him getting out of his car if he sees an old person on the street and give him thousands of rupees. He does all that silently without anyone knowing."
He can shoot bullets with his finger, kill with a handbag, make mosquitoes apologise, clone himself a hundred times, even seduce the gorgeous Aishwarya Rai Bachchan with the cheesy line, 'come on, baby, give a beautiful kiss to the king'. So is it surprising that Rajinikanth, 61, has just starred in India's most expensive film which is also set to become India's most successful movie?
Three years after his last big hit, the Rs 60-crore, 1,000-print Sivaji: The Boss made Rs 128 crore; two years after the Rs 64-crore Kuselan tanked at the box office making just Rs 8 crore; and a year after his daughter's ambitious animated film Sultan ran into production and legal troubles, Shankar's Endhiran: The Robot has created a buzz that will translate into a Rs 300- crore box office gross on Sun Pictures' publicly listed balance sheet and act as a neat little pre-Diwali gift to Tamil Nadu's ruling family.
With the opening weekend gross alone being Rs 90 crore, he has also proved himself worthy of the tag of being Asia's second highest paid actor at Rs 45 crore. Whether it is shooting down policemen as the evil robot with the memorable Terminator-like line, 'Happy Diwali, folks,' or wooing Aishwarya with copies of A Briefer History of Time and Freakonomics, the hero-of-10-wigs has proved himself irresistible to all psychographics, young and old, MIT alumni and Mylapore maamis, urban sophisticates and rural fanatics.
Part urban legend now with the 99 Rajinikanth jokes (a sample, water boils faster when Rajinikanth stares at it) and part global phenomenon (The Robot has become India's highest grossing opening weekend film in the US at $2.5 million), he has established that he is The Superstar, with a box office collection surpassing India's biggest hit so far, 3 Idiots. A superstar who draws fans to the first day, first show of his film at 3 a.m. in Chennai's Rohini theatre; whose film has had the widest release across 3,000 screens worldwide; whose movie tickets were sold for up to $40 in some US theatres during the opening weekend; and whose releases are greeted with special prayers, milk abhishekams and public tonsuring, Rajinikanth proves that no matter where you are from (a Kannadiga who speaks Marathi) or how you began in life (as a bus conductor), success can be grasped faster than he can utter his "punch" dialogues.
For Sun Pictures, who spent Rs 200 crore on production and marketing, it was a trophy project. Sun Network Chairman Kalanithi Maran wanted a Tamil film for the international audience with an "international" standard, says Hansraj Saxena, COO, Sun Pictures. "After Eros's Ayngaran International pulled out because of the recession and there were no takers for Endhiran, Maran took on the project. He was sure he would get back the money he invested," says Tamil writer Vaasanthi.
Sun's marketing muscle, enveloping the state in surround sound, helped. Sun Pictures is part of the Sun TV network, which owns a dozen newspapers and magazines, 21 TV channels, 43 FM radio stations and controls 30 per cent of movie theatres in Tamil Nadu. Sun Network channels-Sun TV, K TV and Gemini TV-have been running trailers, its magazines like Kungumam, newspaper Dinakaran and the evening daily Tamil Murasu have done cover stories, and even the film's five-minute trailer, released in over 20 per cent theatres in Tamil Nadu, ran housefull at Rs 120 a ticket. Everything was to be done bigger and better, whether it was A.R. Rahman's music, Resul Pookutty's sound or Stan Winston Studio's special effects, making it a milestone in Indian cinema.
What's more, the film was smartly pre-sold. The Hindi theatrical rights were sold to Manohar Prasad's Gemini Film Circuit for Rs 23 crore, Telugu rights to Thota Kanna Rao of Sri Krishna Traders for Rs 27 crore, Kannada and Malayalam for Rs 14 crore, the Tamil overseas rights for Rs 17 crore, the music rights for Rs 10 crore, home video in all languages for Rs 17 crore, and tv rights for Rs 25 crore.
In Tamil Nadu, Sun Pictures retained the distribution rights, while in Chennai it sold them to a trusted lieutenant of dmk leader M. Karunanidhi, T. Nagar District Secretary J. Anbhazhagan, for Rs 27 crore. With a projected Tamil theatrical box office revenue of Rs 88 crore, the film will make more than a tidy profit. With 3,000 screens multiplied by four shows a day and at least 500 seats per show, the number of people who watched The Robot nationwide on opening day was an astounding 15 lakh. Add to all this Rs 20 crore earned by the Sun Network channels from the movie's promotional programmes, with ad costs averaging Rs 35,000 for 10 seconds.
This story is simple enough. It's the war between man and machine. Rajinikanth is Vazikaran, the Cornell and Stanford trained scientist who creates Chitti, a robot who will replace soldiers, by acting and thinking like a human. But he falls in love with Aishwarya, a medical student named Sana, who is already in love with Vazikaran. Naturally there is an evil Green Goblin kind of scientist, Bohra, played by Danny, who wants to exploit this weakness in Chitti's silicon heart.
The last 40 minutes is a real celebration for Rajini fans, as he struts on screen as Chitti, upgraded version 2.0, enjoying his wickedness, morphing from snake to giant man to enormous tower in one breath, intent on creating a new species, Robo sapiens. Industry sources say around Rs 50 crore was spent on the last 40 minutes and Rs 3 crore was spent for Rajinikanth's make-up alone. The sets for the climax cost Rs 5 crore. Beats zari borders and San Francisco skylines anytime.
For all its lightness of spirit and comic book humour, The Robot is also a triumph of technology. Domes light technology has been used to shoot 3D images of Rajinikanth for the first time to match the skin tone lighting for both the human and the Rs 4.8-crore robot. The camera report for the entire movie runs to around 1,600 pages and 40 per cent of the budget of the film has been spent on special effects.
"There are 1,500 CG shots in the film, of which 200 are complicated shots. Twenty-two scenes of the movie have been shot using animatronics and special make-up," says director Shankar, who last worked with Rajinikanth on Sivaji: The Boss. Everything is in excess. Fifty-seven costumes for Aishwarya and 55 for Rajinikanth were designed by Mary E. Vogt; dance moguls like Prabhu Deva, Raju Sundaram and Lawrence Raghavendra choreographed the five songs; and the locations varied from Vienna to Machu Picchu in Peru. Having raised the bar with The Robot, Rajinikanth will now have to do bigger and better. "After Chandramukhi in 2005, he was a superstar not just for Kollywood but also a top actor for the international audience," says software professional Simply Sundar, who also runs a fansite devoted to Rajinikanth. The actor's registered fan base has now crossed two crores, with 50,000 registered fan clubs and 50,000 unregistered.
In keeping with the apolitical nature of Endhiran, Rajinikanth has made it clear that politics is not his next act. He may have gone to meet Bal Thackeray during his Mumbai visit, but all he will publicly say about what is next is that he is planning a holiday. So it seems is Sun Pictures. With no direct productions in the pipeline, it intends to acquire distribution rights of the Rs 38-crore Vijay-starrer Kavalan. Topping the man who can divide by zero or drown a fish, as the jokes go, will not be easy.
With 3,000 screens multiplied by four shows a day, the number of people who watched the film nationwide on the opening day was 15 lakh.
Badsha (1995) Based on the Hindi film Hum, in which he had played a role, it made him a superstar with thousands repeating his dialogue: "If I say it once, I've said it a hundred times."
Muthu (1995) Made him a cult in Japan when it was released as The Dancing Maharaja. It got him a mention in Prime Minister Manmohan Singh's 2006 speech to the Diet. The landmark line? "When I will arrive, or how I will arrive, nobody will know, but I will arrive when I ought to."
Padaiyappa (1999) In his 150th film, he played Sivaji Ganesan's son, an engineer who returns to his village. The movie earned Rs 20 crore and ran for 100 days. Its music, by A.R. Rahman, was hugely popular. As was the dialogue: "En vazhi? Thani vazhi." (My way is a unique way).
Chandramukhi (2005) The longest running Tamil movie of all time, at 800 days in one theatre, was a remake of the Malayalam hit Manichithrathazhu. It saw him play a psychiatrist who could read minds by following facial expressions. He sported 15 different wigs. Movie made over Rs 55 crore.
Sivaji: The Boss (2007) He played a software engineer who returns to clean up the city. He changes the colour of his skin at will, bounces chewing gum around, and dances in front of the Guggenheim Bilbao. He was paid Rs 26 crore. Movie made Rs 128 crore.
Like Chuck Norris, Rajinikanth has a series of jokes devoted to him on the Internet
Rajnikanth never sells a movie. He gifts it to the nation.
Rajinikanth once kicked a horse in the chin. Its descendants are today called giraffes.
Rajinikanth will attain separate statehood in 2013.
Rajinikanth never wet his bed as a child. The bed wet itself in fear.
Rajinikanth has already been to Mars. Thats why there are no signs of life there.
Rajinikanth doesnt breathe. Air hides in his lungs for protection.
Rajinikanth puts the laughter in manslaughter.
Rajinikanth can speak Braille.
Rajinikanth got small pox when he was a child. As a result, small pox is now eradicated.
Rajinikanth goes to court and sentences the judge.
Rajnikanth was in Mumbai organizing a special screening for Bollywood stars like Amitabh Bachchan, and other biggies. In this connection, Rajini was fielding several questions from the media, but he was very cautious to answer.
Speaking to the media for few minutes, Rajnikanth said that he was very happy to taste Endhiran – Robo success. “I’m very happy since everyone is enjoying the picture”, said Rajnikanth.
Questioned on whether Endhiran – Robo has any sequel, Rajinikanth said, “I don’t have any idea. After such a big film and work, I really want to go on a holiday. I want to take a break. We’ll see later what’s in store”.
When asked about Endhiran – Robo collections, “You should ask this question to the producer”, said Rajnikanth in a lighter vein.
Asked whether he has any plans of getting into politics, since he’s very famous, “No comments”, quips Rajini.
Anti Piracy Group (APG) is protecting Superstar Rajinikanth-starrer Endhiran/Robot (2010) against online piracy. Since the overseas theoretical screening and DVD rights are owned by FICUS Entertainment (www.ficusmovies.com), APG would pursue legal action as per DMCA rules against individuals/websites who distributes pirated links/sharing files/torrent files of Endhiran/Robot.
Notices regarding this have been issued to various torrent websites that have actively indulging in online piracy in the recent times.
Endhiran/Robot is a graphic-rich movie and its EFX can be experienced only in theatres. APG requests movie buffs not to encourage piracy. Should you find Endhiran/Robot pirated videos online please report immediately at antipiracygroupllc@gmail.com!
Finally, we are just a day away from the release of India's biggest budget film Endhiran – The Robot. After waiting for three years, fans are excited to watch superstar Rajinikanth on-screen.
According to reports, Tamil version will be releasing in 1450 theatres with 1000 plus prints movie tickets in Tamil Nadu has been sold for a week. It includes PVR, Sathyam Cinemas, Inox etc. In Chennai alone the movie is releasing in over 30 theatres.
In Andhra Pradesh, Thota Kannarao has the rights for Telugu version of the film Robo. In some regions the movie will be released in both Tamil and Telugu version. In Hyderabad and many big cities, tickets for three days have been sold out.
In Karnataka, it is a different case, as the distributor and the Karnataka Film Chamber of Commerce (KFCC) is yet to settle the dispute regarding prints. It has allowed to screen the film in 35 theatres from three versions. According to the rules of the KFCC, a non-Kannada movie can be screened in only 24 theatres. But the distributors are demanding 60 theatres.
The Hindi version of Endhiran has also grabbed attention among North Indian fans. Sources say that the movie has generated huge-hype in Mumbai.
In US and Europe, ticket booking started 10 days ago and were sold out in few hours. The movie is also releasing in Colosseum Kino, the largest cinema hall in Oslo (Norway).
The three versions of the film is releasing in over 3000 screens (2250 prints) worldwide on Friday, October 1.
Two thousand prints, around 10,000 shows, international technicians and makeup artists, award winning sound engineering and music - as the extravagant 200-crore saga unfolds this weekend - it will also shatter the myths of ‘small market, small budget’. The notions of ‘Tamil cinema being a small market and hence there are restrictions with regard to budget’ will be flushed down the drain as Endhiran releases to a whopping number of 600 screens in Chennai city alone.
The built-up thrill reaches its pinnacle with the ticket booking closing within minutes of opening all over the world. The biggest release of this year has broken all box-office booking records even before it release. Not only in India but it is also reported that the advance ticket booking has been phenomenal all over the world. For instance, at Jacksons Heights, New York, the tickets for the first week were sold out within 10 minutes.
This ambitious project, taken over by SUN TV, was abandoned by Ayngaran International and Eros during the economic recession that rocked the global financial markets. It underwent numerous title changes including Iyanthiran and Iyanthira. When, in September 2008, the official title Enthiran was finalized, Ayngaran / Eros cited financial pressures and decided to walk out on the movie. However, SUN provided wings to Shankar’s sci-fi dreams after Ayngaran sold the project in late 2008.
With a working budget of Rs. 150 Crores, Shankar has made sure that he had the best of both worlds working for Endhiran starting with Rajinikanth and Aishwarya Rai. Enthiran is loosely based on Sujatha’s novel ‘En Iniya Iyanthira’. Sujatha’s passing away would definitely have been a setback in the proceedings but Shankar has also roped in Vairamuthu’s son Karky Vairamuthu. Endhiran also boasts of double Oscar and Grammy winner Rahman’s music, Rathnavelu’s cinematography, Resul Pookutty’s sound engineering, world class computer graphics and makeup artists.
The audio rights alone were sold for a few crores to Think Music and Enthiran became the first Tamil movie to have its songs featured in the i-Tunes top 10 list.
Thanks to the strategies of the think-tank at SUN pictures, Enthiran has already started minting money for the production banner. There has been a few events (audio release, trailer release and trailer screening) that were telecast in SUN TV earning the producers advertisement revenue. The movie’s first week tickets have been sold out ensuring sure-shot returns for the theatre owners and distributors in the first week itself. This is only the case in Tamil Nadu and the other states (Karnataka, Andhra Pradesh, Kerala and the North Indian states where the Hindi version is being released) are expected to bring in as much revenue.
As if the never- seen-before publicity is not enough, there is news that Shankar has plans to fly down Chitti (the Robot of Enthiran) to India for promotional activities. The rent will run into crores but that isn’t making the producers flinch. Chitti, which is in the Stan Winston Studio in California, will be brought to India and Shankar has confirmed the news himself.
So Enthiran is essentially a Diwali before Diwali. It’s all over the place. Pardon the cliché: love it or hate it, but it’s just impossible to ignore it. Enthiran has too many ‘firsts’ up it sleeves: for starters, it’s the most expensive Asian film ever made and the first Indian movie to take the largest worldwide opening.
Notwithstanding all this, do you even need reasons to watch a Rajini film, since the last you saw him lit up the screens was way back in 2007? We don’t think so.
With a working budget of Rs. 150 Crores, Shankar has made sure that he had the best of both worlds working for Endhiran starting with Rajinikanth and Aishwarya Rai. Enthiran is loosely based on Sujatha’s novel ‘En Iniya Iyanthira’. Sujatha’s passing away would definitely have been a setback in the proceedings but Shankar has also roped in Vairamuthu’s son Karky Vairamuthu. Endhiran also boasts of double Oscar and Grammy winner Rahman’s music, Rathnavelu’s cinematography, Resul Pookutty’s sound engineering, world class computer graphics and makeup artists.
The audio rights alone were sold for a few crores to Think Music and Enthiran became the first Tamil movie to have its songs featured in the i-Tunes top 10 list.
Thanks to the strategies of the think-tank at SUN pictures, Enthiran has already started minting money for the production banner. There has been a few events (audio release, trailer release and trailer screening) that were telecast in SUN TV earning the producers advertisement revenue. The movie’s first week tickets have been sold out ensuring sure-shot returns for the theatre owners and distributors in the first week itself. This is only the case in Tamil Nadu and the other states (Karnataka, Andhra Pradesh, Kerala and the North Indian states where the Hindi version is being released) are expected to bring in as much revenue.
As if the never- seen-before publicity is not enough, there is news that Shankar has plans to fly down Chitti (the Robot of Enthiran) to India for promotional activities. The rent will run into crores but that isn’t making the producers flinch. Chitti, which is in the Stan Winston Studio in California, will be brought to India and Shankar has confirmed the news himself.
So Enthiran is essentially a Diwali before Diwali. It’s all over the place. Pardon the cliché: love it or hate it, but it’s just impossible to ignore it. Enthiran has too many ‘firsts’ up it sleeves: for starters, it’s the most expensive Asian film ever made and the first Indian movie to take the largest worldwide opening.
Notwithstanding all this, do you even need reasons to watch a Rajini film, since the last you saw him lit up the screens was way back in 2007? We don’t think so.
Endhiran Theatrical Trailer:
