Showing posts with label AR Rahman. Show all posts
Showing posts with label AR Rahman. Show all posts
Two thousand prints, around 10,000 shows, international technicians and makeup artists, award winning sound engineering and music - as the extravagant 200-crore saga unfolds this weekend - it will also shatter the myths of ‘small market, small budget’. The notions of ‘Tamil cinema being a small market and hence there are restrictions with regard to budget’ will be flushed down the drain as Endhiran releases to a whopping number of 600 screens in Chennai city alone.
The built-up thrill reaches its pinnacle with the ticket booking closing within minutes of opening all over the world. The biggest release of this year has broken all box-office booking records even before it release. Not only in India but it is also reported that the advance ticket booking has been phenomenal all over the world. For instance, at Jacksons Heights, New York, the tickets for the first week were sold out within 10 minutes.
This ambitious project, taken over by SUN TV, was abandoned by Ayngaran International and Eros during the economic recession that rocked the global financial markets. It underwent numerous title changes including Iyanthiran and Iyanthira. When, in September 2008, the official title Enthiran was finalized, Ayngaran / Eros cited financial pressures and decided to walk out on the movie. However, SUN provided wings to Shankar’s sci-fi dreams after Ayngaran sold the project in late 2008.
With a working budget of Rs. 150 Crores, Shankar has made sure that he had the best of both worlds working for Endhiran starting with Rajinikanth and Aishwarya Rai. Enthiran is loosely based on Sujatha’s novel ‘En Iniya Iyanthira’. Sujatha’s passing away would definitely have been a setback in the proceedings but Shankar has also roped in Vairamuthu’s son Karky Vairamuthu. Endhiran also boasts of double Oscar and Grammy winner Rahman’s music, Rathnavelu’s cinematography, Resul Pookutty’s sound engineering, world class computer graphics and makeup artists.
The audio rights alone were sold for a few crores to Think Music and Enthiran became the first Tamil movie to have its songs featured in the i-Tunes top 10 list.
Thanks to the strategies of the think-tank at SUN pictures, Enthiran has already started minting money for the production banner. There has been a few events (audio release, trailer release and trailer screening) that were telecast in SUN TV earning the producers advertisement revenue. The movie’s first week tickets have been sold out ensuring sure-shot returns for the theatre owners and distributors in the first week itself. This is only the case in Tamil Nadu and the other states (Karnataka, Andhra Pradesh, Kerala and the North Indian states where the Hindi version is being released) are expected to bring in as much revenue.
As if the never- seen-before publicity is not enough, there is news that Shankar has plans to fly down Chitti (the Robot of Enthiran) to India for promotional activities. The rent will run into crores but that isn’t making the producers flinch. Chitti, which is in the Stan Winston Studio in California, will be brought to India and Shankar has confirmed the news himself.
So Enthiran is essentially a Diwali before Diwali. It’s all over the place. Pardon the cliché: love it or hate it, but it’s just impossible to ignore it. Enthiran has too many ‘firsts’ up it sleeves: for starters, it’s the most expensive Asian film ever made and the first Indian movie to take the largest worldwide opening.
Notwithstanding all this, do you even need reasons to watch a Rajini film, since the last you saw him lit up the screens was way back in 2007? We don’t think so.
With a working budget of Rs. 150 Crores, Shankar has made sure that he had the best of both worlds working for Endhiran starting with Rajinikanth and Aishwarya Rai. Enthiran is loosely based on Sujatha’s novel ‘En Iniya Iyanthira’. Sujatha’s passing away would definitely have been a setback in the proceedings but Shankar has also roped in Vairamuthu’s son Karky Vairamuthu. Endhiran also boasts of double Oscar and Grammy winner Rahman’s music, Rathnavelu’s cinematography, Resul Pookutty’s sound engineering, world class computer graphics and makeup artists.
The audio rights alone were sold for a few crores to Think Music and Enthiran became the first Tamil movie to have its songs featured in the i-Tunes top 10 list.
Thanks to the strategies of the think-tank at SUN pictures, Enthiran has already started minting money for the production banner. There has been a few events (audio release, trailer release and trailer screening) that were telecast in SUN TV earning the producers advertisement revenue. The movie’s first week tickets have been sold out ensuring sure-shot returns for the theatre owners and distributors in the first week itself. This is only the case in Tamil Nadu and the other states (Karnataka, Andhra Pradesh, Kerala and the North Indian states where the Hindi version is being released) are expected to bring in as much revenue.
As if the never- seen-before publicity is not enough, there is news that Shankar has plans to fly down Chitti (the Robot of Enthiran) to India for promotional activities. The rent will run into crores but that isn’t making the producers flinch. Chitti, which is in the Stan Winston Studio in California, will be brought to India and Shankar has confirmed the news himself.
So Enthiran is essentially a Diwali before Diwali. It’s all over the place. Pardon the cliché: love it or hate it, but it’s just impossible to ignore it. Enthiran has too many ‘firsts’ up it sleeves: for starters, it’s the most expensive Asian film ever made and the first Indian movie to take the largest worldwide opening.
Notwithstanding all this, do you even need reasons to watch a Rajini film, since the last you saw him lit up the screens was way back in 2007? We don’t think so.
Endhiran Theatrical Trailer:
Aamir Khan had said that he is eager to watch Endhiran, produced by Sun Network’s Kalanidhi Maran and directed by Shankar. The actor pointed out that he grew up watching Rajinikanth-starrers mainly because of the actor’s style. Aamir added that is keen to take a peek on Endhiran to know what style Rajini had done for the Robot role.
For the first time, Rajini has paired up with Aishwarya Rai Bachchan in Endhiran and this has also caused a lot of expectations. The film’s music has been scored by Oscar winner AR Rahman.
After two weeks of Endhiran’s audio release, enthusiasts want to know how much Endhiran songs fared in Public’s mind. The reviews from the websites for the album have been fair and good. Rediff.com praised the album as “a perfect superstar album”. Behindwoods.com’s two reviews gave a fair 3 and half out of five. Indiaglitz noted the album won’t fail to please your senses. So these are off course critics’ reviews. What is the public reaction to the Endhiran songs? How much has Endhiran songs created buzz around?
Of course when magnum opus creators join hands, the expectations are more than a crore elephants huge. There are many types of audience world wide (of course I am talking only about tamil cinema), and to fulfill all of them, a mediocre attempt is not enough. The songs of Endhiran has come in variety. An unconventional Rajini Opener, a conventional (but enjoyable) melody, an Rahman’s attempt to mix western, fusion and rap and a tribal one. And Rajini’s fans have not always been the what you call “A center”. He has definitely found balance between all types of classes and masses. His films are liked by most of the tamilians.
So what is the best? I do not know. Simple to say as the composer A.R Rahman told an interview. There were more than 2000 responses immediately when the audio released, and there were unique responses about their favourite songs. The songs satisfy a varied audiences but yet, at present, the complete album is liked only music buffs.
When my colleague deleted the entire Endhiran album of 83 MB from his mobile to free space for some of Illayaraja duets, I felt anguish. “Mokka songs machi” was his comment. I agree he is not prone to best of the musics. When Sun pictures starts its vigorous campaign of Endhiran, the expectations are expected to increase to 500% from now.
And Sun Pictures really require these kinds of people to make Endhiran a huge hit and recover their huge sum of 150 crores money. As of now, my mobile plays Endhiran Album in a loop and my favourite is off course, “Kilimanjaro” for Chinmayee’s sexy voice.
With three teaser trailers released for Endhiran, the hype has got bigger and bigger. So we (my brother and I) thought of analysing the three trailers in-depth. The analysis may be a very BIG SPOILER. So those who don’t want to get spoilet with the plot, please close this windows. And those who cannot wait till September 24, read on. Since details are taken from all the three trailers, this review is going to be a combined analysis of all three trailers. According to the analysis, Rajini is not doing a double action. It’s a TRIPLE ACTION (from the trailers, it may even increase because we can expect anything from director Shankar). First is the scientist Vaseegaran. (The Rajini in the left in the image below). | |
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Second is Chitti, the Robot. As said in the trailer, it is super-fast. Speed 1 terahertz and memory 1 Zettabyte (it’s not gigabyte, 1012 Gigabytes). The image below is final version of Chitti. | |
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And the next image, is Chitti without skin (or without the Rajinikanth look literally). | |
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| Chitti saving a child caught inside a building on fire. | |
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And the third one is another ROBOT (name not known but still it is also Rajinikanth). Let’s call it I-Robot. | |
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| Below is I-Robot without skin. | |
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Coming to the plot, Dr.Vaseegaran creates two robots. One is Chitti and another is the I-Robot which he gives to Bohra (Danny Denzongpa). | |
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But Dr.Vaseegaran finds that Bohra is misusing the robot and sends Chitti to arrest Bohra. | |
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But Bohra threatens to kill Aishwarya ( image above).You can see the I-Robot behind Bohra. After series of incidents, Bohra alters the I-Robot to make it a baddie (yuppie Rajini finally a baddie). | |
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The above images show I-Robot taking away Sanaa (Aishwarya Rai) from the Raja Muthiah Marriage Hall .The images below show an injured Chitti who is trashed. | |
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| Even though the plot looks confusing, one thing is clear. There are 2 Robots. And Rajinikanth is going to act as villain after a very long time (even though we could see a glimpse of it in Chandramukhi as vettaiyan). Let’s wait to watch the fun. By SRIRAM and SRINATH sriramjackie@gmail.com | |
ENDHIRAN – THE ROBOT: TRAILER REVIEW
‘Chitty- The Robot; Speed 1 Terrahertz; Memory -1 Gigabyte. Programmed to be 100 times intelligent and talented than a normal human being. Knows all the languages on the face of earth.’ The most powerful robot ever made by man and we will be introduced to this wonder on September 3rd, the day Endhiran hits screens.
The movie is more than a month away, but the excitement is already palpable. Two years of tight secrecy has finally relented. The music is out and so is the trailer. The excitement that it has created is greater than what is generated by the actual release of most movies. That is the stature of the men associated with this mega venture. No doubt, all of you will now have the list of names involved in Endhiran by heart. But, really, it is hard for one to resist the temptation to roll out those names once again. After all, it is only rarely that there is a chance to dwell on these names at length, especially in connection with the same movie. So, here they are; Superstar, Shankar, Rahman, Kalanithi Maran, Aishwarya Rai Bachchan and many more names that you will be hearing of in the next month or so. If anyone says that a bigger team than this exists in Indian cinema at present, then seriously, he’s got to be kidding. Because (pardon the cliché) ‘it does not get bigger than this’.Sun Pictures started its promotional activities yesterday with the release of the trailer through TV. But, it has not reached its full fledged stage yet and that is why most of you might not have got a chance to get the first feel of what is in store. Well, don’t get upset because you can always scramble to Youtube to get your fill of Superstar and we too are here to provide you with every small detail that the biggest Indian movie ever divulges as it treads along towards D day. So, here goes the trailer review of Endhiran – The Robot. It is only rarely that a film becomes so huge that even its trailer demands or deserves a review. This is one such occasion and we hope that there are many more in future.
Now, the review. Well, what do you expect from a Shankar film? One word – grandeur. One look at Endhiran’s trailer and you will know that Shankar has gone many levels above all that he has done till now. If you thought that Sivaji was the pinnacle of ebullience, then you have to see the Endhiran trailer to believe that it was not. Such seems to be the scale of the film. But, we will have to wait to see the entire product to know exactly how and where the 150+ crores were spent. The one thing that the trailer definitely tells us is that much of that has definitely gone into visual effects. What we will get to see in the movie seems to be special effects and computer graphics that have never before been envisaged. There have been some good CG applications in Indian cinema over the years, like what we saw in Sarvvam last year. But, Endhiran is in a different league altogether. If you want to compare the standards of graphics that seem to be present in the movie, then it is films like Terminator and Matrix that you have to look at.
The story of Endhiran is definitely one that has never been tried in Indian cinema before because of the sheer technological expertise and costs that it would necessitate. Tamil cinema will be certainly proud that one of its directors has taken this step that would expedite the evolution of Indian cinema to the next level. But, for those who regularly watch English films, the plot might sound a tad familiar; but we are just guessing at this point of time. From what the trailer offers, it is all about Rajinikanth (the scientist) who constructs the world’s most powerful robot (again Rajinikanth), something that even Honda could not do, which can do almost everything that a human being can, in a much better way. But, what happens when the robot forgets the rules that were laid down by Issac Asimov to be followed by all robots and humanoids (so faithfully done by Arnold Schwarzenegger throughout the Terminator franchise); all mayhem is set loose as the uncontrollable robot runs riot. Who can stop him? This is our guess of the plot.
Most English movies choose New York as the stage for all big disasters and monsters to attack. The big city has been used for its instant familiarity all over the world and also perhaps for its suspension bridges and proximity to water bodies which make excellent settings for heart stopping action. Well, Shankar seems to have taken up Chennai as the stage for Robot to strike and from the few fleeting glimpses we think that some of the major landmarks in the city might feature as backdrops of action sequences. We are quite certain about some action atop the Guindy flyover. The only regret is that the colossal ‘Secretariat’ structure could not be ready in time for Shankar to think of a pulsating action sequence involving the structure. There also seem to be some absolutely delightful and colorful sets (in metallic theme, apt for Robots) that have been constructed by Sabu Cyril.
The action, the visual effects, the art; all this makes the film big. But, what makes it huge? What gives a producer enough confidence to say yes to a budget of 150 crores? There is only one answer – Superstar. You have to see it to believe it. Never has he looked as young as this in the recallable past. Never has he looked as dashing and stylish as he does now. As wine gets better with age, Superstar’s style only seems to get better every time he appears on screen. There seem to be dozens of get ups and styles that he has donned in the movie; especially for the Robot character. Are they all good? What a question! The only real question is which one of them is best. All Superstar fans (we guess that everyone is), get ready for an absolute treat. There is no doubt; he is still the undisputed King of style. And, in the, midst of all the excitement one forgets that this is the first movie in more than 25 years that will have two Superstars on screen at the same time. Do we need a bigger reason to celebrate?
There seems to be no end to what one can talk about this movie, just after watching a one minute trailer. Yes, we have not yet talked about Rahman or Aishwarya Rai Bachchan and a lot of other things. But, one guesses that the next month or so will be there just for that and much more. So, go watch the trailer as soon as you can, get the first feel of the biggest Indian movie ever (bet you, this one is international in its standards) and keep coming back because the countdown has begun and you don’t want to miss any of the action. Endhiran – The Robot will soon take you by storm.
The movie is more than a month away, but the excitement is already palpable. Two years of tight secrecy has finally relented. The music is out and so is the trailer. The excitement that it has created is greater than what is generated by the actual release of most movies. That is the stature of the men associated with this mega venture. No doubt, all of you will now have the list of names involved in Endhiran by heart. But, really, it is hard for one to resist the temptation to roll out those names once again. After all, it is only rarely that there is a chance to dwell on these names at length, especially in connection with the same movie. So, here they are; Superstar, Shankar, Rahman, Kalanithi Maran, Aishwarya Rai Bachchan and many more names that you will be hearing of in the next month or so. If anyone says that a bigger team than this exists in Indian cinema at present, then seriously, he’s got to be kidding. Because (pardon the cliché) ‘it does not get bigger than this’.Sun Pictures started its promotional activities yesterday with the release of the trailer through TV. But, it has not reached its full fledged stage yet and that is why most of you might not have got a chance to get the first feel of what is in store. Well, don’t get upset because you can always scramble to Youtube to get your fill of Superstar and we too are here to provide you with every small detail that the biggest Indian movie ever divulges as it treads along towards D day. So, here goes the trailer review of Endhiran – The Robot. It is only rarely that a film becomes so huge that even its trailer demands or deserves a review. This is one such occasion and we hope that there are many more in future.
Now, the review. Well, what do you expect from a Shankar film? One word – grandeur. One look at Endhiran’s trailer and you will know that Shankar has gone many levels above all that he has done till now. If you thought that Sivaji was the pinnacle of ebullience, then you have to see the Endhiran trailer to believe that it was not. Such seems to be the scale of the film. But, we will have to wait to see the entire product to know exactly how and where the 150+ crores were spent. The one thing that the trailer definitely tells us is that much of that has definitely gone into visual effects. What we will get to see in the movie seems to be special effects and computer graphics that have never before been envisaged. There have been some good CG applications in Indian cinema over the years, like what we saw in Sarvvam last year. But, Endhiran is in a different league altogether. If you want to compare the standards of graphics that seem to be present in the movie, then it is films like Terminator and Matrix that you have to look at.
The story of Endhiran is definitely one that has never been tried in Indian cinema before because of the sheer technological expertise and costs that it would necessitate. Tamil cinema will be certainly proud that one of its directors has taken this step that would expedite the evolution of Indian cinema to the next level. But, for those who regularly watch English films, the plot might sound a tad familiar; but we are just guessing at this point of time. From what the trailer offers, it is all about Rajinikanth (the scientist) who constructs the world’s most powerful robot (again Rajinikanth), something that even Honda could not do, which can do almost everything that a human being can, in a much better way. But, what happens when the robot forgets the rules that were laid down by Issac Asimov to be followed by all robots and humanoids (so faithfully done by Arnold Schwarzenegger throughout the Terminator franchise); all mayhem is set loose as the uncontrollable robot runs riot. Who can stop him? This is our guess of the plot.
Most English movies choose New York as the stage for all big disasters and monsters to attack. The big city has been used for its instant familiarity all over the world and also perhaps for its suspension bridges and proximity to water bodies which make excellent settings for heart stopping action. Well, Shankar seems to have taken up Chennai as the stage for Robot to strike and from the few fleeting glimpses we think that some of the major landmarks in the city might feature as backdrops of action sequences. We are quite certain about some action atop the Guindy flyover. The only regret is that the colossal ‘Secretariat’ structure could not be ready in time for Shankar to think of a pulsating action sequence involving the structure. There also seem to be some absolutely delightful and colorful sets (in metallic theme, apt for Robots) that have been constructed by Sabu Cyril.
The action, the visual effects, the art; all this makes the film big. But, what makes it huge? What gives a producer enough confidence to say yes to a budget of 150 crores? There is only one answer – Superstar. You have to see it to believe it. Never has he looked as young as this in the recallable past. Never has he looked as dashing and stylish as he does now. As wine gets better with age, Superstar’s style only seems to get better every time he appears on screen. There seem to be dozens of get ups and styles that he has donned in the movie; especially for the Robot character. Are they all good? What a question! The only real question is which one of them is best. All Superstar fans (we guess that everyone is), get ready for an absolute treat. There is no doubt; he is still the undisputed King of style. And, in the, midst of all the excitement one forgets that this is the first movie in more than 25 years that will have two Superstars on screen at the same time. Do we need a bigger reason to celebrate?
There seems to be no end to what one can talk about this movie, just after watching a one minute trailer. Yes, we have not yet talked about Rahman or Aishwarya Rai Bachchan and a lot of other things. But, one guesses that the next month or so will be there just for that and much more. So, go watch the trailer as soon as you can, get the first feel of the biggest Indian movie ever (bet you, this one is international in its standards) and keep coming back because the countdown has begun and you don’t want to miss any of the action. Endhiran – The Robot will soon take you by storm.
Review by : Behindwoods review board
