This Diwali witnesses the clash of two young men of Tamil Nadu CM M. Karunanithi's hereditary. 6 movies are expected to release this diwali and of them Mynaa to be released by Udhayanithi stalin and Va Quarter Cutting to be released by Dhayanithi Azhagiri are the confirmed ones. If they go according to the planned, this will be the first time the two production houses Red Giant Movies and Cloud Nine movies will be releasing their movie on the same day!
Kalaignar TV, the main marketing channel for both the producers has already started the trailer campaigns for both the films during the ad intervals. Kalaignar TV, at the moment, is giving its share of importance equally. But it will be interesting how the channel gives its preferences to the movies, mainly in its weekly Top Ten.
Kalaignar TV, the main marketing channel for both the producers has already started the trailer campaigns for both the films during the ad intervals. Kalaignar TV, at the moment, is giving its share of importance equally. But it will be interesting how the channel gives its preferences to the movies, mainly in its weekly Top Ten.
So far, it has quite cleverly has given the no.1 position of the Top Ten Movies to the recently released movies regardingless of both Udhayanidhi and Dhayanidhi movies. When these two movies release on the same date this diwali, the channel is expected to chose one of these movie to give main preference. The No.1 position given by the TV channel obviously will gain importance and it will reflect in the future projects of Udhananidhi and Dhayanithi and the marketing strategies of these young producers.
It will not be a surprise, though, the channel gives both the movies No.1 position. Whatever the outcome, the channel is not going to give preference based on how the movie is but who is important for the channel for the future.
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